Feeds:
Posts
Comments

Posts Tagged ‘buzzwords’

I’m three years behind the times.

In my last post I mentioned my frustration with the (mis)use of the words “content strategy” that I was seeing via what Google alerts was sending me.

Then I read this, from 2008:

To make things more difficult, it seems that for some, “content strategy” is merely the latest in a sad parade of meaningless buzzwords. Particularly among marketers, it’s subject to furious name-dropping. To see what I mean, try my recipe for a dreary evening: set a Google Alert for every mention of “content strategy” and its derivations, read the results, stir well, and set oneself aflame.

The more things change the more they stay the same…

Advertisements

Read Full Post »