Taking a page (so to speak) from @jowyang’s annual collections of social networking statistics, I’ve decided to curate a page of Canadian web statistics.
Given my interests, I expect this page will evolve focus on Canadian data on the social web in all its forms, including social networks, mobile, etc.
General Internet Use
- Comparsion of media use — “Overall, online Canadians are now spending more than 18 hours a week online, compared to 16.9 hours watching television. Internet usage is up from 14.9 hours last year. The number of hours watching television also experienced an increase in the last year, rising from 15.8 hours. Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.” — Ipsos Reid, Inter@ctive Reid Report, fielded in Q4, 2009
Social Media Use, National
- “70% of Canadians say they use social media” — 6S Marketing, Canadian Social Media Survey, Q1 2009.
Social Media Use, Regional Focus
- Atlantic Canada: “The biggest service to see growth was Twitter, while the average age of a Facebook user climbed to 53 this year. In terms of being active in Social Media channels, New Brunswick lead the way. We did see some leaps for Newfoundland & Labrador as well as PEI.” — MediaBadger, Atlantic Conversations II Report on Social Media Use in Atlantic Canada
Comparisons of Social Networks
- Facebook – 69%, Twitter – 47%, LinkedIn – 38%, MySpace – 20%, Meetup.com – 17% — – 6S Marketing, Canadian Social Media Survey, Q1 2009.
- “Currently, smartphone penetration varies by country. In Italy and Spain, more than one-quarter of new mobile handsets purchased were smartphones, with 28% and 23% market penetration respectively. The United States followed at 17%, Sweden at 13%, Canada-Germany-United Kingdom at 12% and France at 11%.” — The Neilsen Company, Global Device Insights Report, Q1 2009.
- “Nielsen examined mobile media usage across 14 countries and discovered some interesting patterns. China has the highest penetration of software/application downloaders, ringtone downloaders, and mobile Internet users … Canada ranked first for content uploads and game downloads. The United States clicked into first place for picture messaging/MMS (multimedia message services) and location based/global positioning services.” — — The Neilsen Company, Global Device Insights Report, Q1 2009.