Well willya lookit that. The Canada Border Services Agency has set up a Twitter account that automatically broadcasts border wait times on Twitter.
So if you are sitting in your car wondering how much longer you are going to have wait to get over the border, just hand your mobile over to your passenger and tell them to look up: http://twitter.com/cbsa_bwt
Tweets are hashtagged by the name of the border point, so searching Twitter for the appropriate hashtag for the crossing you are interested in will also turn up the info you need. Here’s an explanation of how it works from the CBSA website: http://bit.ly/dwzprs
What I like about this is that it’s a use of Twitter for service delivery rather than marketing or promotion. In my little corner of the universe, we’re conditioned to think in terms of “getting the message out” more so than providing concrete information for our citizens to use. This Twitter account fills a basic information need without any fuss.
H/t: found via tweet from Martha, who points out that the explanation of how it all works is very well done: