Wayne Wouters is the Clerk of the Privy Council. He’s the most senior civil servant in Canada, and now he has his own digital footprint. Yesterday he launched himself onto the web with the www.clerk.gc.ca site and two Twitter accounts.
This was timed no doubt in conjunction with yesterday’s release of the 17th Annual Report to the Prime Minister on the Public Service, the first issued under Mr. Wouters’ direction. (Aside: for a really quick overview of the reports themes, check out these visualizations).
Anyhow, it’s pretty impressive — not to mention validating to those of us in the bureaucracy who’ve already gone out and started participating online. Apparently I’m not alone with this. Here’s a sampling of reactions:
From @marknca (screen capped above):
In perusing the results page for my search on “@waynewouters” I noticed that there is some question around whether it is the Clerk himself doing the tweeting or whether it is one of his staff. Plus some helpful tips to whoever is managing the account (this one is my fave – “Tip: you don’t need to bit.ly URL-shorten “http://clerk.gc.ca”: it’s short enough!”).
This is actually something that’s been rolling over in my mind as I’ve been building this post — the approach on display appears to be a mix of corporate and personal branding. Frankly not sure what to make of it at this point, as I haven’t really had time to reflect. But regardless, it’s nice to see the Clerk with a public digital presence!