“Continuous improvement” is my mantra. I see managing web presences in the government context as the art of making small interventions that add up to result in a better user experience. It’s a survival tactic really — if I don’t break down the challenges inherent in a huge, complex and confusing government website into smaller, more manageable chunks, I’d be heading for the hills or jumping off a cliff in despair.
This is also a useful approach when it comes to making my work plans — and now that season is upon us, what with the new fiscal year right around the corner. (It’s no joke — the GoC’s fiscal year really does start on April 1.)
Which is why I was really happy to see this presentation from @resultsjunkie. It tells the story of continuous improvement for government websites. It’s a fully measurable process that can even help you with your organization’s MAF scores!
Continuous improvement is a cycle of planning, acting, evaluating and improving, then starting it all over again. Over time, all of these small improvements lead to bigger improvements, and show up in the key performance indicators being reported on.
And as an added bonus, the presentation is a slick little animated multimedia doohickey too. Unfortunately I’m unable to embed here since WordPress.com doesn’t seem to accept the code.
So head on over to where Laura’s posted her presentation on screencast.com and check it out. I’m considering chucking out the draft work plan I started and just submitting Laura’s presentation to my bosses — because I couldn’t say it any better.