What’s the significance? The national statistical agency’s Twitter accounts have been live but inactive since late 2008 — and combined, they have amassed nearly 1500 followers without a single tweet. As far as I can tell, this is more than any other “corporate” Government of Canada presence in Twitter. A testament to StatsCan’s brand.
The agency issued two teaser tweets this afternoon. Here’s the first one, to alert people (and make the existence of the French account known).
Sent: Jan 19, 2010 15:02
Thank you for following. Starting tomorrow we will be tweeting from this account and our French account @statcan_fra.
sent via web
On Twitter: http://twitter.com/StatCan_eng/status/795753821
And here’s the second one, which provides additional detail on what the contents of the tweets will be.
Sent: Jan 19, 2010 15:23
On 20-Jan-10, StatCan will start posting major data releases from The Daily. Stay tuned for more. http://bit.ly/8Obdy7
sent via web
On Twitter: http://twitter.com/StatCan_eng/status/7958176789
Why The Daily? It’s the agency’s flaship communications vehicle — as such it makes sense to extend its presence into Twitter. Here’s the official “about” blurb:
The Daily is Statistics Canada’s official release bulletin, the Agency’s first line of communication with the media and the public. The Daily issues news releases on current social and economic conditions and announces new products. It provides a comprehensive one-stop overview of new information available from Statistics Canada.
I will be interested to see how this develops. How will StatsCan handle interaction? What about official languages? What corporate voice will be used? What’s been tweeted so far has given us some hints about these issues but we shall see.
Anyhow, well done Stats Can, happy tweeting!