"Web 2.0? We haven’t even got Web 1.0 right yet!"
– I’ve heard variations on this phrase from my peers many times over the last little while. It’s the lament of the typical digital comms manager in government, feeling the gap between theory and practice. Something I’ve been experiencing rather keenly lately.
I feel that I have a reasonably good handle on the way the web is developing and where my (tiny) team should be taking our web presence. But the struggle it will take to get there? Phew, it can be overwhelming. Some days it feels like trying to step on to a (clue)train that’s rushing by at 200 miles an hour. Other days, it’s like arriving late at the station, and looking down the track to see that the train’s already left without you.
And since it’s the holiday season, it’s tempting to wish for Santa to come and automagically catch us up… yup all I want for xmas is my #gc20.
Ah well, ol’ Saint Nick is probably still trying to decide if the #gc20 folk are naughty or nice…