I got an email from Ipsos about a new study on social networking they’ve released. Since Twitter mania and accompanying social media backlash are in full swing, that’s the angle they’ve gone with in their marketing.
What’s all That Twitter – About A Lot About Nothing?
While 26% of Online Canadians are Aware of Twitter, Only 1.45% of Online Canadians Actually Use the Social Networking Tool
Calgary, AB, June 11, 2009 – A new study shows from Ipsos Reid shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole. These are some of the findings from “Social Networking: 2009”, a new study conducted and released by Ipsos Reid. Study author Mark Laver noted that while “Twitter gets a lot of press, and usage figures show impressive growth, when you look at its awareness and use among mainstream online Canadians, you get a completely different picture.”
Interestingly I couldn’t find a landing page for the report on their site, but the here’s the news release.
Paints a radically different picture than what we were seeing a couple of months ago.
Of course there’s the question of whether Twitter even qualifies as a social network.