Govt types could easily replace the word “corporate” with “government” and “prospect” with “citizen” in this infographic.
Boils down one of the key points of Cluetrain very nicely: traditional marketing approaches do not work online. (Did they ever work in any medium?)
12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
15. In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
These points were drafted ten years ago — in 1999. When the web was in it’s infancy and buzzwords like “web 2.0” were but a twinkle in O’Reilly’s eye. Many in the private sector have adapted to the conventions of the participatory environment, but governments are only just starting to. We’ve got a long way to go to catch up.
Also like how this points to the importance of — at a minimum — monitoring the myriad of platforms hovering in the background (blogs, podcasts, rating sites, IM, etc.) — something that us government folks are not doing nearly enough.