Another GoC org testing the social media waters – the Canada Revenue Agency is holding a video production contest via the YouTube platform. Here’s the teaser:
(I could swear I know that voiceover guy – no wait they all sound the same)
Briefly, according to the CRA website:
We have a challenge for you.
We want you to create a video that shows us, in your words and using your creativity and video ability, why the underground economy is bad for all of us.
The contest was launched on 19 Jan, and the deadline for submissions is the 1st of May. Contest hasn’t even been going for two weeks yet, and there’s already several submissions that have been posted to the CRA’s YouTube channel.
I was wondering what the videos would be used for:
If we like what you come up with, you could win the CRA Independent Video Producer Award and be invited to attend (at our expense, of course) an award reception in Ottawa for the premiere of your video on the CRA Web site.
An all-expenses-paid trip to Ottawa and a reception in your honour—not too shabby! And your video could be seen by millions of Canadians. It may be used in future advertising campaigns and outreach initiatives.
Aah, crowdsourcing creative for promotion and education activities. Very clever!