Succinct introduction to how the social media ecosystem functions, aimed at communicators and marketers. Very nicely done.
The vid explains how creators, distributions and consumers all use and share online content. Words, images, audio and video that are generated, circulated and curated via blogging, social networking, link sharing, etc. It’s a pretty complete high-level look at web/media environment that we are operating in, all in a little more than 3 minutes.
I particularly like how the journalism niche is not given more play than the blogging niche or the aggregating niche. If you’re trying to make the point why your communications efforts need to move beyond its traditional focus on press releases and beat reporters, then this should be helpful.
NB RealWire is a UK public relations firm (formerly webitpr) that I’ve never worked with. But I did like this nice little vid explaining the social media press release from a little while back (complete with sales pitch at the end).
Aside: I came across this video through a comment I left on Mike Kujawski’s Public Sector Marketing 2.0 blog. I then received a tweet from Adam Parker at RealWire pointing me to this vid. The social media ecosystem in action!