I really spend too much time with the Canada wordmark. I noticed right away that there was something odd about the one in the background of this pic. And not just because it appears distorted from being captured at an angle on a curved surface.
No, it’s the serifs – those curly little things dangling off the letterforms. They’re way too curly, like they’ve got too much hair gel in them. Check especially the ones on the three a’s. Then compare with the official version of the wordmark:
Much more sedate serifs there. The wordmark on a good hair day.
Actually, now that I look at this again, I see also that in the photo, the kerning – the spacing between the letterforms – appears to be too wide as well. But it was those perky serifs that first caught my eye.
Actually I see “fake” Canada wordmarks all the time. I suppose the question has to be – does it matter? The textbox for branding 101 would say yes. However in this case, I still recognized it for what it is. And when I’ve shown examples of “fake” wordmarks to my colleages, they usually don’t see that there’s anything wrong. It’s still the good ol’ Canada wordmark to them.